B2B Appointment Setter / Business Development Representative

Location: Pasadena, CA (On-Site)
Employment Type: Full-Time
Compensation: $22.00-$28.00
Schedule: Monday-Friday | 9:00 AM-3:30 PM or 9:00 AM-5:30 PM

Position Summary

A growing professional services organization is seeking a highly motivated B2B Appointment Setter / Business Development Representative to support business development and lead generation efforts.

This role is responsible for identifying prospective clients, conducting outbound outreach, building relationships with decision-makers, qualifying opportunities, and scheduling meetings for the leadership team. The ideal candidate is comfortable spending a significant portion of their day on the phone, enjoys networking and relationship building, and thrives in a performance-driven environment.

This position focuses heavily on outreach to organizations within education, nonprofit, government, healthcare, and other professional sectors.

Key Responsibilities

Business Development & Prospecting

• Research and identify prospective organizations and business opportunities.
• Build and maintain targeted prospect lists.
• Identify key decision-makers and stakeholders.
• Conduct outbound outreach through phone calls, email campaigns, LinkedIn, and other approved channels.
• Generate interest and schedule qualified appointments for leadership and sales teams.
• Develop and maintain professional relationships with prospective clients.
• Consistently execute follow-up campaigns and outreach sequences.
• Support pipeline development and revenue growth initiatives.

Appointment Setting

• Qualify prospects based on company-defined criteria.
• Schedule and confirm meetings with key decision-makers.
• Follow up with cancelled, postponed, and non-responsive prospects.
• Coordinate meeting logistics and ensure appointments are properly tracked.
• Support leadership teams by maintaining a steady pipeline of qualified opportunities.

CRM & Activity Management

• Maintain accurate prospect and account information within the CRM.
• Document calls, emails, meetings, and follow-up activities.
• Track lead status and appointment outcomes.
• Generate activity reports and pipeline updates.
• Share market intelligence, customer feedback, and common objections with leadership.

Qualifications

Required

• Previous experience in appointment setting, telemarketing, inside sales, sales development, lead generation, business development, or customer acquisition.
• Strong verbal and written communication skills.
• Professional, confident phone presence.
• Comfortable making high-volume outbound calls.
• Experience speaking with decision-makers and executives.
• Strong organizational and follow-through skills.
• Ability to work independently and manage priorities effectively.
• Experience using CRM platforms and business software.
• Results-driven mindset with the ability to meet performance goals.

Preferred

• B2B appointment-setting experience.
• Experience selling professional, consulting, educational, healthcare, or business services.
• Experience working with schools, school districts, or educational organizations.
• Familiarity with Microsoft Dynamics or similar CRM systems.
• LinkedIn prospecting experience.
• Proven track record of meeting or exceeding appointment-setting targets.

Core Competencies

? Business Development
? Lead Generation
? Cold Calling & Prospecting
? Appointment Setting
? Relationship Building
? CRM Management
? Pipeline Development
? Communication & Presentation Skills
? Time Management
? Results-Oriented Mindset

What We're Looking For

The ideal candidate is:

• Self-motivated and competitive.
• Comfortable with outbound prospecting and cold calling.
• Persistent without being pushy.
• Highly organized and accountable.
• Curious, coachable, and eager to learn.
• Focused on achieving measurable results.

Compensation & Growth Opportunity

• Competitive hourly compensation: $22-$28
• Direct exposure to leadership and business development strategy.
• Opportunity to build valuable B2B sales, marketing, and client development skills.
• Growth potential within a professional services environment.
• Collaborative and supportive team culture.